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, by Jason McDonald
Download PDF , by Jason McDonald
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Product details
File Size: 4268 KB
Print Length: 308 pages
Page Numbers Source ISBN: 1725617277
Simultaneous Device Usage: Unlimited
Publication Date: August 15, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07GJYMR39
Text-to-Speech:
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Amazon Best Sellers Rank:
#72,828 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I’ve worked in marketing for over 10 years now and I can honestly say McDonald’s book is an invaluable tool. I found it a good refresher for me personally, but I definitely think a business just starting off will find it akin to the Holy Grail of marketing. It’s really good! Not only is the author personable and the writing easy-to-understand, but he draws from several real-world examples to show you the ins and outs of marketing. You will learn how to understand your clients as people and gauge their needs. For instance, there are specific reasons why a customer might feel it is their last resort to post a negative review on Yelp. You’ll also learn how essential it is to build out your brand rather than just hope that your customers will find you. What tools are you using? What tools can you use? You’ll learn all of that -and more importantly he’ll emphasize how important it is to RESEARCH! I was so pleased to see this in the book because as a marketing coordinator, I find it’s one area that often gets overlooked. You need to look at those analytics, you need to have an open dialogue about why something is working or why something needs to be repeated to replicate the results. This was a fantastic book and it’s one that has a great deal of merit.
In Jacob MacDonald’s “The Marketing Book†I discovered a few things I never knew about the subject, even after a long career as a tax accountant and sole proprietor who did a lot of selling and client acquisition. On top of that, MacDonald’s primer offers up a nice mixture of old and new selling concepts that he explains very well.My favorite part of “The Marketing Book†is the lighthearted, fun way that the author digs in on topics like targeting, SEO, brainstorming, figuring out what your customers really want, and much more. The chapters are divided up logically so it’s easy to skip around if you have expertise in one or more areas already.The sections on research and B2B marketing were the most valuable for me, and the discussions about SEO and AdWords were freshly packaged and delineated in such a way that even old “pre-digital age†folks like me could comprehend the gist of the lessons. For the price, this is the best 300+ page book you’ll find on the subject and could serve as a nice reference for any college freshman contemplating a business major.Two other things stand out in MacDonald’s “The Marketing Book.†His examination of what he calls “discovery paths†in both digital and pre-digital forms is unique and enlightening. Nowhere else have I seen all five examples offered up in digital and non-digital form. That’s quite a learning tool for old and new marketing enthusiasts. I’d have to rate this as the best part of a comprehensive book that has a ton of teaching on its pages.Even non-business owners will appreciate the lessons in “The Marketing Book,†because it pulls the veil off what smart business owners do all the time. Consumers will discover some surprising concepts that they perhaps already intuitively knew but never saw in detailed form.Five starts for a wonderful business that stands apart from so much of what passes for scholarship in this genre. MacDonald has hit a home run with “The Marketing Book.†I’m told that his others are as good but have to plead ignorance because I’ve not read any of them yet.
As an aspiring entrepreneur with a number of failed business attempts to my credit, I was really excited to read The Marketing Book by Jason McDonald. Marketing is one of the most important key elements to being successful in business, and yet seems to be one of the hardest parts. So any time you can get good information from a Ph.D., you should take it.I specifically liked the bold headings within each chapter. It broke the chapters up and made them easy to read. There were quite a lot of calls to action and real action steps, which I found interesting and engaging. In fact, one of McDonald’s core concepts is the merger of theory and practice, literally putting into action the thoughts and concepts that are sitting in your head. I could really respect that. I think many business people get too caught up in perfecting their marketing plan and trying to make everything perfect. But they never actually take any action.Although there was a lot of good information, I did wish some of it was slightly more specific or maybe dumbed down a little for those of us that are newbies or not quite so marketing and technology savvy. For example, one piece of advice in finding social media influencers is “setting up special email newsletters or Snapchat/Instagram story feeds for superfans or other actions to get your superfans and influencers to ‘self-identify’.†That’s great advice in theory, but I would have loved a better step by step breakdown on how to do that. There’s so much information in this book that might be impossible, but there were times that I wanted a little bit more.
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